What does SEO stand for?
Search Engine Order
Search Engine Optimization
Social Engagement Optimization
Site Evaluation Order
Which of the following platforms is primarily used for professional networking?
Snapchat
PPC in digital marketing stands for:
Pay Per Click
Promote Per Conversion
Post Per Campaign
Pay Per Conversion
Which metric measures how many people click your ad after seeing it?
CTR (Click-Through Rate)
ROI (Return on Investment)
CPC (Cost Per Click)
CPA (Cost Per Acquisition)
Which Google tool is used to analyze website traffic?
Google Analytics
Google Maps
Google Drive
Google Search Console
Which social media platform introduced “Reels”?
YouTube
TikTok
What is the character limit for a tweet (post) on X (formerly Twitter)?
140
180
280
320
Which of the following is a marketing automation tool?
Canva
Mailchimp
Zoom
Spotify
In video marketing, what does “CTR” stand for?
Cost To Revenue
Click Through Rate
Conversion Tracking Rate
Content Traffic Ratio
Which of the following is an example of “earned media”?
Paid advertisements
Press coverage or customer reviews
Company’s own blog
Sponsored posts
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